EKZO Retro
FEB 2021
BRANDING / CLOTHING
A complimentary collection for the EKZO brand featuring a retro logo design and all new products that still reflect the values and quality of the brands entire collection. The creation of this collection featured a new logo design as well as all supporting material needed for launch including photography, digital marketing, and a full length feature video.
TECHNIQUE: Pencil / Illustrator / Photography Fuji XT-10 / Lightroom / Products Design EKZO / Video Adobe Premiere
The all new EKZO Retro logo was designed to pronounce the fun and energetic feel of this new collection. Additionally, the logo needed to reflect the style of the new products being released while still conveying a sense of style and appeal.
#1 Logo Design
Multiple color combinations of this new logo were created to compliment the various products. The logo was featured on a full range of men’s and women’s products as well as accessories.
The logo has been used in lots of different support, physical and digital. Here are a few of the printed paper items and labels.
#2 Clothing & Photography
All photos taken by Alizée Hazan with Fuji XT-10 and edited in Lightroom
Creating a video for the collection release was necessary to make the biggest impact upon release. Just like the logo itself, the video was intended to represent the fun and unique aspect of each of the new products. Shooting, editing, and song selection were all done to enhance the overall appeal and increase sales.