Traubi
JUN 2010
BRANDING & PACKAGING
This project was for a Hungarian brand of sparkling grape juice called Traubi Soda. The company has been around since the 70’s and has never rebranded. The goal was to give them a fun and exciting new look that was more appealing to a wider demographic to help them capture additional market share.
TECHNIQUE: Linocut / Illustrator / Photoshop
For their logo, we integrated Eastern European design elements with a more distinct color palette to create a sense of relativity and immediate appeal.
The logo was initially hand drawn then printed with linocut to give a 100% authentic raw edge feel.
#1 Logo
The concept for packaging was to draw immediate attention while still conveying the fun and enjoyable experience of the beverage itself. Each bottle color indicates the different grapes used for that particular product.
