EKZO
NOV 2015 - 2023
BRANDING DEVELOPMENT 360
Clothing and accessories brand developed in 2015 by Alizée Hazan. The concept stems from exotic nature. The name and logo EKZO have been designed around that concept of exotic figures and pure clean lines of modern element implemented in the font and the overall logo design. The garments are all made from 100% natural fibers and reflect quality and comfort.
TECHNIQUE: Pencil / Linocut / Illustrator / Photography Fuji XT-10 / Products Design EKZO / Website Shopify
The initial EKZO logo was hand drawn and then cut and printed with ink from a lino block for a very natural and raw edge feel.
The final version of the logo was finished in illustrator to achieve a cleaner feel that would appeal to a wider audience.
The final composition of the original EKZO logo is in a vertical format. The design has two variants: a sideways and square version for different types of use such as web, stationary, and advertising.
#1 Logo Design
EKZO Original Logo
EKZO Square variant & Sideways variant
#2 Prints & Labels
The logo has been used in lots of different support, physical and digital. Here are a few of the printed paper items and labels.
Business Cards & Lookbook
Stickers, Seedpaper Hangtags, Label
All content and photos have been shot and edited by Alizée Hazan with a Fuji X-10. Here presented are images for the website. All consistently edited to stay on brand matching the color palette.
#3 Photography & Editing
All content and photos have been shot and edited by Alizée Hazan with a Fuji X-10. Here presented are images for the website. All consistently edited to stay on brand matching the color palette.
