COLLECTED
Design Studio
MAR 2023
BRANDING / LOGO / STATIONARY / WEBSITE
COLLECTED design studio is and interior design firm based in Lancaster, PA. Our objective was to conceptualize, design, and implement a full marketing suite that demonstrates not only the quality of their work, but speaks to their clean and effortless approach when working with clients from concept to completion. This marketing suite included logo design, business cards, photo editing and website creation for both desktop and mobile.
Full branding and website for COLLECTED Design Studio. Interior design firm based in PA emphasizing simplicity, organic, cozy and ergonomic spaces and design. Logo, business card, photo editing, website desktop and mobile.
TECHNIQUE: Water paint / Photoshop / Squarespace / Lightroom
#1 Logo Design
The logo was designed to impose a sense of comfort that reflects the feeling they instill and the work they complete. The neutral colors are complimented by unique shapes chosen to symbolize various textiles and materials used in their interior design elements. The soft water color and rough lines portray their ever evolving mindset to adapt to the needs of each individual client.
The concept was to create a feel of composed and organic with natural neutral colors to achieved a '“Collected” composition.
#2 Photo Editing
The photos chosen for their website needed to be portrayed in their best light - literally. We used various editing techniques to enhance colors and lighting to make each photo demonstrate the quality of their design work from a number of different projects.
Photo editing done in Adobe Lightroom to brighten the images and adjusts tones to make the website uniform and accurate.
The website needed to represent the professionalism in their work and approach to each client. We utilized Squarespace to allow for design flexibility and ease of change as their business evolves. The website is 100% fluid on desktop, mobile and tablet.
#3 Web Design
This website was done on Squarespace as per client’s request for ease of change and design flexibility. 100% fluid design on desktop, tablet and mobile.
